Brides are falling in love with our Allure collections

We're completely obsessed with our Allure gowns from the Madison James & Allure Romance collections - and our brides are too! Here's why...

The Details

Allure gowns start off with classic silhouettes, but the details are the true reason that they shine. Unique laces, touches of tulle and added feminine details make these dresses seriously irresistible.

The Fabrics

Each Allure gown is made with the bride in mind. Rich fabrics are crafted with high fit and comfort standards, so that the bride can feel like her most beautiful self for one of the most important days of her life.

The Price Point

The icing on the cake for the Madison James & Allure Romance collections are that they range from $800-$2,200! The number of different styles that Allure is able to create within this price point is truly astonishing. Once our brides fall in love with a dress from these collections, it's easy to say yes and not feel as if they are breaking the bank.