About Hero Mobile

Bliss was created for the modern bride. The bride that wants the combination of a seamless experience, a selection of gowns curated especially for her, and a stylist that is so knowledgeable about wedding dresses that she will walk away with full confidence that she found the dress of her dreams. 

Owner Lydia Doyle has brought her bridal boutique vision to life with Bliss, and has poured her heart into her store for 19 years. As a teenager, she started her first prom shop and has only grown to love dresses and the bridal experience more since then. The current Bliss location opened in Brookfield, WI in 2010 and continues to grow year over year.


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