About
At Bliss, we believe finding your bridal gown is a very personal experience that should feel just as unique as you are. We are so excited to get to know you and help you find the gown that allows you to be the truest version of yourself on one of the most important days of your life!
We know that finding your bridal gown can be an intimidating part of wedding planning but it can also become one of your favorite memories. Know that the entire Bliss team is here to help you and to make sure that your moment is a special one.
You will work one-on-one with a stylist and, by getting to know you on a personal level, they will be able to help you create the look that is perfectly “you”. Whether you select a gown from our exclusive Pure Bliss collection, choose a custom option from one of our designers, or personalize your look with accessories, we believe everyone should have a chance to express their individuality. Our entire team celebrates the chance to help you break out of the mold and express the truest version of yourself!
Bliss Bridal specializes not only in helping you find the perfect “you” gown but also in creating a moment that you and your guests will treasure. Personal and intimate bridal suites give you the perfect space to be yourself and share this special time with your family and friends. We also offer a variety of upgraded appointment experiences to make your time with us even more special.
Owner Lydia Doyle brought her bridal boutique vision to life with Bliss, pouring her heart into her store for 23 years and counting. As a teenager, she started her first prom shop and has only grown to love dresses and the bridal experience more since then. The current Bliss location opened in Brookfield, WI in 2010 and continues to grow year over year.
We cannot wait to get to know you and help you find your version of “bliss”!
